What is email copy writing and what can it do for you

email copy writing

Email copy writing

Email marketing is becoming more and more popular. Almost everyone has one. Just recently, the global email marketing company, Campaign Monitor, found that email marketing has overtaken social media as the most powerful marketing platform.

According to a report by Experian in 2015, the revenue from email marketing reached $35.82 billion, with the total dollar value increasing by 9.5% compared to 2014. But email is just one part of online marketing. Consumers are spending more and more time online, and one of the most effective ways of engaging them is through web copy. Web copy, also called web copywriting, is used as copy for web pages and is, therefore, subject to certain rules. These are often referred to as SEO rules or online marketing rules.

If you’re looking to build a mailing list of subscribers, then email copywriting is key. The trick is to write emails that keep your readers engaged and interested and create a strong connection.

Email copywriting is a lot like writing any other type of content—you want to communicate with your audience in a way that’s memorable and engaging. But unlike regular web content, email copywriting is tricky because it’s not just text. It’s also images, videos, and links, and you have to keep track of all of those elements as you write. So what are the best practices for email copywriting?

Email copywriting is an art form. It is a skill that requires practice and attention to detail. I’ve seen dozens of emails over the past decade and have learned a few things about writing good email copy.

Email copy writing is something that should not be taken lightly. With over 90% of Americans reading email daily, you are competing with countless other messages for attention. As such, it’s essential that you develop a winning strategy when creating your own email messages. Email copywriting is a skill that takes a little practice to get right. But when done well, it can deliver results. It’s a key part of the marketing mix, and yet it’s one of the most underutilized and overlooked skills in the field.

Email copy writing is the process of creating marketing materials that are designed to promote a product or service. This can include anything from email subject lines and body copy to sales letters and web page content.

There are many different rules that govern web copy. The main ones are these:

The Headline

The first thing the visitor will come across is your headline. It’s the one at the top of a web page, so it has to make a good first impression. First impressions count. Your headline should grab your visitor’s attention, and it should entice them to read your copy. Therefore, a headline with the word “wine,” for example, is better optimized than one without.

Website Content

Your website’s content has to be optimized. You have to make your content easy to understand, easy to digest, and relevant to what the visitor is looking for. It also needs to be clear and understandable, and it should respond to a visitor’s questions. Your content should be unique, and keywords should be used.


Pictures are a major part of the web content. They can make a website more attractive and attractive to search engines. So, use pictures that are relevant to the content on your page.


Ideally, the URL of a web page should be catchy and tell the reader what to expect in the copy.


Make sure that every link on your page makes sense. Links are often encouraged. However, too many links might confuse the visitor.


Subheadings help the reader navigate and find relevant information. They also make your website more digestible.

Keyword Density

Search engines like websites that focus on a particular topic and that have relevant keywords. They want web content that gives the user relevant answers. The keyword density is the number of times a particular keyword is used within a given text. The keywords don’t have to be as obvious as in the wine example above. Sometimes, you need to use keywords that sound like keywords but are not keywords.


When you write your web copy, you can use HTML tags. They are called HTML tags, and they appear at the beginning of a tag. They hold content like titles, headings, paragraphs, links, etc. You can also use CSS (Cascading Style Sheets). They are CSS style and presentation elements.

Use specific keywords

Never rely on keywords. Aim for a natural-sounding, smooth text that evokes emotion and can compel the reader into action.

Make the copy specific

Every page should have a clear focus and should be on-topic. The content should explain to a visitor exactly what they will get.

Write for humans

As much, or more, as search engines like optimized text, they also like it when they can read it easily. They can’t read it if it’s in a fancy format, so make sure that the copy is easy to read.

Write in short paragraphs

Make sure each paragraph has between 5 and 8 sentences. The paragraphs should be short. You can take short breaks between the paragraphs.

Use images and videos

Images make your page more visually appealing. Visitors tend to spend more time on a web page that has images. Videos can also make a website more visually appealing.


Read your text aloud and check for typos. Scan for errors and look for words that are not properly spelled or that are misspelled. The spelling of a word is not as important as the meaning of the sentence. If you misspell a word, you can easily find it again with spell check, but it will take longer if you don’t say the word out loud.If you have a grammar or punctuation problem, try looking up the word in a dictionary. Look at how it’s used in other sentences. Are there any common mistakes that you see? Make sure your sentences are complete.

Email copy writing can be a very effective way to get your message across. It can also be a great way to build relationships with customers and clients. Here are some tips on how to write email copy that will help you get the most out of your email marketing campaigns.

1. Keep it brief and to the point.

Your email copy should be short and to the point. People are busy, and they don’t have time to read long emails. Keep your email copy brief and focus on one or two key points.

2. Employ persuasive language

When you’re writing email copy, it’s important to use persuasive language. You want to make sure that your readers feel like they need to take action. Use words like “you need” or “you must” to get your point across.

3. Use strong call-to-actions

Your email copy should always include a strong call to action. This is what will prompt your readers to take action. Make sure that your call to action is clear and easy to follow.

4. Customize your emails

Personalizing your emails can go a long way in building relationships with your customers and clients. 

What does freelance writing entail?

A freelance writer is someone who writes for money and can provide their own unique voice and content.

This is not someone who writes copy for a company (like a newspaper or magazine) or someone who writes for a paycheck.

When hiring freelancers, there are a few key questions you need to ask yourself to determine whether you want to work with a particular person:

What is their reputation in the industry? How long have they been working as freelancers? How much experience do they have? What do they charge for their services? Are they available to work on-site or do you need them to work remotely? Do they have experience working with you before? What can you expect from them? Do you want to hire them again? How can you keep in touch with them? Can you trust them?

  1. Get your copywriting started

A great way to start your copywriting journey is by creating a list of topics to write about. The longer your list is, the better, because that means you will be writing a lot and have a lot to say.

You may want to start with the basics. For instance, you might start off with a list of your company’s mission statement and values. Or maybe you want to talk about how to create content that gets shared online.

It’s also helpful to think about what type of content you’d like to create. What kind of content are you good at writing? What types of content do you wish you could write about? Do you want to write blog posts? Articles Maybe you’d like to write social media content or eBooks?

  1. Create A New Template

Once you’ve got your topic in mind, you can start by creating a template to outline your piece.

You’ll want to include:

The name of your organization (or website or blog).

The main points you want to make in your piece

Any relevant keywords?

  1. Create An Outline

Next, you want to take the information you gathered in Step 1 and create an outline.

Start by listing out each paragraph. It helps to have a pen and paper handy and to be familiar with the formatting of paragraphs.

  1. Write the First Draft

Now that you have the general structure of your piece set, you can start writing the first draft.

There is no right way to write a first draft. I tend to write in short sentences. And I try to make sure that each sentence has one main point. This helps me keep my thoughts organized. However, I do not always succeed in this. I am also a big fan of rereading the first draft before I start the second draft. This gives me a chance to think about what I want to say and how I want to say it. As you write the first draft, you may notice that you are repeating yourself. That’s OK! It happens to all of us. So take a break.